Insurance Revenue Blog

Become the obvious choice

Why brokers don’t trust InsurTechs (and how we got here)

Why brokers don’t trust InsurTechs (and how we got here)

Alex Bilney
Published on: 23/03/2026

There’s a clear trust gap between brokers and InsurTech businesses. And what’s interesting is that inside that problem, there’s actually a big opportunity for the companies that get this right.

insurance brokermgainsurance agency
Why Most Outbound Strategies Fail in Insurance (And What Actually Works)

Why Most Outbound Strategies Fail in Insurance (And What Actually Works)

Alex Bilney
Published on: 10/02/2026

Outbound isn’t failing in insurance. Bad targeting is. Here’s how relationship-first outreach builds real pipeline in InsurTech.

InsurtechinsuranceAppointment SettingLead GenerationOutboundInsuranceIndustry PropertyAndCasualtyB2B insurance
Why 90% of Insurers Know Change Is Coming but Only 20% Feel Ready

Why 90% of Insurers Know Change Is Coming but Only 20% Feel Ready

Alex Bilney
Published on: 21/10/2025

Why 90% of insurers know change is coming but only 20% feel ready. Learn the 3 layers of B2B buying decisions that InsurTech companies miss.

InsurTech sales cycleB2B insurance technologyEnterprise insurance sales Cultural resistance insurance InsurTech procurement challenges Insurance innovation adoption B2B buying psychology InsurTech stakeholder managementInsurTechInsurance
Pilot Blackhole

Pilot Blackhole

Alex Bilney
Published on: 16/10/2025

You won the pilot. Eighteen months later, you're still waiting for production approval. Here's why most pilots fail—and how to structure ones that convert.

InsurTech pilot programsAI pilot failure rate insurancePilot to production conversionInsurTech sales cycle challengesProof of concept insurance technology

124 City Road, London, EC1V 2NX

Company number: 16867159

© Copyright 2025.

InRev

All rights reserved.

SMS - Terms & Conditions

Privacy Policy

Terms of Service